Designing the Obvious
When: Saturday, 4 PM
Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty.
Based on the book of the same name, hear from the author himself on how to create the best website, blog, or application possible.
Session Leader: Robert Hoekman, Jr.
WordPress blog: The Blog
Robert Hoekman, Jr., is a professional Interaction Designer and Usability Specialist who has worked with Go Daddy Software, Macromedia, Adobe, United Airlines, Cisco Systems, and countless others to provide superior user experiences to a wide range of audiences. His newest book, Designing the Obvious, focuses on seven guiding principles of great Web-based software and how to leverage them in any real-world project.
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